Which advertising material is NOT subject to CPC advertising requirements for a life assurance company?

• A. Product brochures.
• B. Flyers aimed at consumers.
• C. Sponsorship material.
• D. Radio advertisements

Answer: (C)

Advertising rules for life assurance focus on ensuring consumers receive clear, accurate information when a policy is being promoted. Materials that directly present product features, benefits, premiums, or policy terms—such as product brochures, consumer-facing flyers, and radio advertisements—fall under these CPC requirements because they influence a purchase decision and must be truthful and not misleading. Sponsorship material, however, is about branding and association with an event or cause and does not typically spell out policy details or offer quotes or terms. Because it isn’t directly promoting a specific policy to buy, it isn’t subject to the CPC advertising requirements in the same way. If sponsorship content ever includes direct product claims, it would fall under other regulatory rules, but for the CPC framework, sponsorship material is the exempt type.